King of the comedic macabre, Jordan Peele, is back with another horror film after his Oscar-winning Get Out and the wildly popular Us. Aptly titled NOPE because that’s what we’re all gonna be saying when the movie scares the living bejeezus out of us, the movie reunites Peele with Daniel Kaluuya, and also casts Keke Palmer, Steven Yeun, Euphoria’s Barbie Ferreira, Brandon Perea (The OA) and Michael Wincott (The Crow).
Last month, Peele released the trailer for the movie, and from what we can tell, it is a reimagining of the American west coupled it with a very strong alien vibe. But this isn’t Cowboys & Aliens (thank glob), this is a truly terrifying (and mind-bending) romp where country folk are seemingly hunted by UFOs.
Now, Peele has dropped an accompanying website called “Jupiter’s Claim” that explores the world of NOPE, and fans are going bonkers over the Easter eggs littered throughout the site.
As soon as you arrive at the website, you are immediately greeted with a message from Yeun’s character Ricky “Jupe” Park, who introduces himself as a “former child actor and reality TV star… of ‘Kid Sheriff’ fame.” The music is light and fun, like the soundtrack to a John Wayne classic, and the graphics show that it is a sunny 98 degrees fahrenheit in town
“I’m thrilled to have you drift on into the dusty claim I’ve staked in these here parts!” Jupe says in his message “Jupiter’s Claim is the bestest darn California Gold Rush theme park in the Santa Clarita / Lancaster area! Perfect for family outings, school groups, and birthday parties! Saddle up, pan for gold and earn my proprietary Jangle and remember, you get what you get and you don’t get upset!”
The site features tabs to visit the general store, the winking well, the bank, the theatre, and the PO Box, where you can earn local currency called “jangle".
Fans visiting the website are reeling with how quickly the promotional website turns dark and mysterious. All it takes is a click on the 98 degrees logo for the sun to turn into an ominous cloud with bunting trailing from it…. Just like the aliens in the NOPE trailer.
The music and the entire screen turns ominous, and fans cannot deal.
In fact, at any point the website can turn from bright and airy to dark and foreboding, so watch where you click and what happens when you do!
Not that you can use it to buy anything at the general store, as literally everything is sold out for some unknown reason... though we have an inkling that will become clear once the movie drops.
If you drop your jangle into the winking well, you earn the exclusive right to download a NOPE filter for both IG and FB to take a selfie and upload it.
Some Redditors have noticed that the winking well is basically the exact same one Keke Palmer stands next to during a pivotal scene in the trailer.
When things are bright and sunny on the P.O. Box tab, the page reads, “Send a custom postcard to your friends back home about your unforgettable day at Jupiter’s Claim. Let ‘em know you miss them, but also that they’re missing out. Sign our Guestbook to tell the world how much fun you had, or even leave a message for me, Jupe!”
But when that scary AF music appears and the screen goes into night mode, the message reads, “Let them know you miss them, but also that you might be missing, yourself.”
On the winking well tab, the message during the sunny mode reads, “As above, so below here at Jupiter’s Claim’s 'Winkin’ Well!' You’ll wanna look your best as you gaze down into the void and spend your hard earned Jangle®️ cranking out a photographic document of your handsome prospecting lifestyle. Don’t forget to give those flashbulbs a wink as you smile into the past.”
But in dark mode, it becomes, “Look down into the well. Look up toward the skies above. Whatever you may wish, it will not change anything. It cannot be undone. It cannot be unseen. If you fear the darkness that lies ahead, peer into the well and pray you may be spared.”
Consider us petrified, Mr. Peele!
Nope drops July 22 in cinemas.