The first 'Gossip Girl' reboot trailer is juicy AF

Gossip Girl is officially back and she's on Instagram now.
Published June 10, 2021 9:19 a.m. EST
Crave Crave

XOXO! The reboot of Gossip Girl (stream July 8th on Crave) is looking juicy AF in the first official trailer that just dropped. A new crop of rich, privileged kids who all look like supermodels (there’s even a catwalk to prove it) and run their school with ruthless precision are about to get their comeuppance when Gossip Girl, the telltale website that went down nine years ago at the end of the original CW series, returns as an Instagram account.

“There’s a big secret amongst the ruling class at Constance Billard,” she says, voiced by the returning Kristen Bell. Then, as a new student (Whitney Peak) arrives to disrupt their inner circle, there are flashes of locked lips, disrobing, stages set aflame, and tons of sexy innuendo. And we’re off to the races.

The new series highlights how social media has changed the game for teens, and how much that has altered the landscape of not just teen life but also New York since the last series ended.

“The new show is really cool because it talks all about how social media has changed us and it’s more risqué because it’s on HBO Max,” Kristen Bell told Jimmy Fallon on The Tonight Show last night. “And there’s a twist at the end of episode one that’s really different.”

What’s also noticeably different is the diverse cast which seems like a conscious effort to right some of the wrongs of the original series (i.e. representing NYC as nearly exclusively white). Judging from the trailer, there also seems to be a plethora of queer storylines and characters. The trailer is set to Frank Ocean’s “Super Rich Kids,” which couldn’t be more fitting.

Joshua Safran, the showrunner, recently revealed that making the show more diverse and embracing queer stories was intentional.

“There was not a lot of representation the first time around on the show. I was the only gay writer I think the entire time I was there,” he told Vulture.

“Even when I went to private school in New York in the ’90s, the school didn’t necessarily reflect what was on Gossip Girl. So, this time around the leads are nonwhite.”

The cast includes Jordan Alexander as Julien Calloway, Eli Brown as Obi Bergmann IV, Thomas Doherty as Max Wolfe, Tavi Gevinson as Kate Keller, Emily Alyn Lind as Audrey Hope, Evan Mock as Aki Menzies, Zion Moreno as Luna La, Whitney Peak as Zoya Lott, and Savannah Lee Smith as Monet de Haan.

Although this isn’t a direct sequel, we’re definitely wondering how the show is going to address the anonymity of Gossip Girl when Penn Badgley’s Dan Humphrey revealed himself at the end of the original series. This calls for some creativity. We’re going to hazard a guess that, unlike the original, the central plot won’t focus on Gossip Girl’s mysterious identity, and rather the “twist at the end” that Kristen Bell mentioned.

It seems that the new story for a new generation has piqued viewer’s interest.

The Gossip Girl reboot was developed by showrunner Joshua Safran, a writer and executive producer on the original series, and is based on Cecily von Ziegesar’s novel series. It will be available to stream on Crave July 8th, and the original series is available in its entirety starting June 11 on Crave.

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