From there, the Internet was filled with mysterious content about visiting the fictional Isle of Eroda, that sent users in a frenzy to crack the code. Turns out, it was all an elaborate, brilliant ruse to pump up Harry Styles fans for his album release."The campaign was many months in the making and essentially this is the world that Harry and Dave Meyers built in the brilliant video... they built this incredible, dreamy world with all these different characters and stories and super-strong storytelling, a lot of emotion and interesting messages," Manos Xanthogeorgis, of Columbia Records, tells Billboard. "And then our job was to build this online and build this story and create anticipation for what was to come."WELL. They certainly had us fooled.
The Isle of Eroda’s rich history is embedded in daily life as the ruins of many structures from the past remain standing across the land. #VisitEroda pic.twitter.com/2W2kv2oKIP— visiteroda (@visiteroda) November 20, 2019
What a clever campaign indeed. While we won't be packing our bags and setting sail to Eroda any time soon, we're perfectly fine re-watching this video on repeat. Harry Styles' upcoming album, Fine Line, arrives December 13.[video_embed id='-1']RELATED: Harry Styles to produce sitcom based on his life.[/video_embed]View this post on Instagram