Harry Styles is doing for watermelon what Call Me by Your Name
did for peaches. Sales of fruit are about to spike thanks to Styles' new music video for “Watermelon Sugar,” which was filmed pre-physical distancing. It’s got beautiful people, the beach, a great soundtrack and food that was bought before going to the grocery store meant risking your life. Ah, the good old days.The handsy new video is in correspondence with the fourth single off Styles' 2019 album Fine Line
and is guaranteed to give fans a week's worth of vitamin C in just three minutes. Styles dedicated the video "touching," as anyone who's been physical distancing for 10 weeks might. Seriously, the video has so. Much. Touching.
The British singer spends the duration of the video surrounded by a bevy of beautiful women in barely-there bathing suits as watermelon is feasted upon and enjoyed like never before. The upbeat summer-soaked song is clearly about much more than a delicious warm weather treat. It’s called “Watermelon Sugar,” but it’s really about *watermelon sugar*. Unlike Styles, we’ll leave a little bit open to interpretation.[video_embed id='1956616']RELATED: A candle that smells like Harry Styles is sold out everywhere [/video_embed]As if we weren’t already in love with Styles for extolling the virtues of getting the recommended five servings of fruit and veg per day, one model who appeared in the video did an Instagram Live about her experience on set and called Styles the "consent King." That’s a royal we will pledge our allegiance to any day.Model Ephrata’s comments were shared by the Harry Styles fan Twitter account @ticklisharry and include a description of what sounds like a very safe set. "The people were telling him to touch my hair and play with it and he was like, 'Wait, wait, wait, pause, can I even touch your hair? Is that even okay?' And I was like ‘Yeah, that’s so nice. That was really sweet,’” said Ephrata, who also asked Styles for his consent after the director instructed her to kiss the singer.
The new song continues Styles’ love of fruit innuendos, which began on his 2017 self-titled debut solo album with the single “Kiwi.” Also involving a lot of food, the video for “Kiwi”
was much more kid friendly. Literally.[video_embed id='-1']BEFORE YOU GO: A husky and squirrel have become the best of friends [/video_embed]