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Adele confirms '30' release date and puts all other artists on notice

‘I don’t want no smoke with Adele.’
by Allison Bowsher
October 13, 2021 2:24 p.m. EST

It’s Adele’s world and we’re just happy to be crying/living in it. After years of rumored release dates, false starts, and a few duet theories (we will continue to request a Beyoncé and Adele track on our death bed), Adele has finally confirmed today that she is releasing a fourth studio album. Okay 2021, you have started to slightly redeem yourself. 

On October 13, Adele announced on Twitter and Instagram that 30 will drop November 19 because let’s be real – we need days with limited sunlight and a touch of frost to fully appreciate what will be the ultimate sad woman fall. Bring out the black peacoats, we are ready to cry off our eyeliner. 

The English Grammy winner, now 33, shared the news of her highly anticipated fourth solo effort with a note explaining the album’s delay.

“I was certainly nowhere I’d hoped to be when I first started it nearly 3 years ago. Quite the opposite, actually. I rely on routine and consistency to feel safe, I always have. And yet there I was knowingly—willingly even, throwing myself into a maze of absolute mess and inner turmoil!” wrote Adele, who filed for divorce from her now ex-husband Simon Konecki back in 2019. 

“I’ve learned a lot of blistering home truths about myself along the way. I’ve shed many layers but also wrapped myself in new ones,” Adele continued. “Discovered genuinely useful and wholesome mentalities to lead with, and I feel like I’ve finally found myself feeling again. I’d go as far as to say that I’ve never felt more peaceful in my life. And so, I’m ready to finally put out this album.”

Calling 30 her "ride or die" who helped her through the most turbulent period in her life, Adele finished the announcement by admitting that the past years have consumed her with grief, which she was able to move through thanks to her music.

“I’ve painstakingly rebuilt my house and my heart since then and this album narrates it. Home is where the heart is.”

Fans are already hydrating for what will be the most cry-worthy album of all time. 

Today’s announcement arrives only two days before Adele is set to release 30’s lead single “Easy On Me” on October 15. It also confirms the rumor that Taylor Swift changed the release date of Red (Taylor’s Version) to accommodate Adele’s upcoming disc. Swift had previously confirmed November 19 as the in-hand date for her re-recorded album, but on September 30, Swift announced that the album would arrive one week early on November 12. 

Swift’s date change quickly prompted speculation that the pop star was accommodating Adele, which makes sense. Why unnecessarily go toe-to-toe on the charts, especially with an album that was originally released in 2012? One week early is just fine. 

Swift isn’t the only artist who is taking Adele’s 30 into consideration with her own schedule. DJ Snake has also decided to avoid releasing new music on October 15 when Adele is set to debut “Easy On Me.”

Swift and DJ Snake are smart to move their releases around Adele’s schedule. Just ask Drizzy. Drake released his music video for “Hotline Bling” on October 19, 2015, only four days before Adele dropped a little track called “Hello.” Adele’s iconic ballad debuted at number one on the Billboard Hot 100 and stayed there for 10 weeks, while “Hotline Bling” peaked at the number two spot. There’s only so much room on the charts for phone-related songs and Adele remains the GOAT, even if you’re Drake. 

Is it November 19th yet?

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