Kazakhstan’s tourism board adopts Borat’s 'very nice' catchphrase in new campaign

It's 'very nice' that the country's tourism board has embraced 'Borat' this time around.
Published October 27, 2020 1:03 p.m. EST
Last Updated October 27, 2020 1:07 p.m. EST
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Wa wa wee wa! Kazakhstan is finally embracing their fictional Kazakh journalist Borat Sagdiyev.After Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan was released last week, the Kazakhstan tourism board adopted Borat's catchphrase "Very Nice" to help promote tourism in its new video campaign.In the new video released by the tourism board, tourists repeat the phrase as they're looking at food markets, mountains, and all the sights the country has to offer.
The idea to use the hilarious catchphrase came from an American named Dennis Keen, who moved to Kazakhstan in 2013. "When people back home talk about Kazakhstan, their knowledge often starts and ends with Borat, so I think it was a missed opportunity not to capitalize on the first film," he told NBC News.Keen, who now runs a tour company called Walking Almaty, said as soon as he saw the teaser for the new movie on Amazon Prime Video he pitched the idea to the tourist board."They just said, 'This is perfect, it's exactly what we're looking for,'" he said, adding that Kazakhstan is a "very nice" country.Kairat Sadvakassov, Deputy Chairman of Kazakh Tourism, said that he would love for everyone to visit the country in 2021 so that they can see that Borat’s homeland is nicer than they may have heard.[video_embed id='2061646']RELATED:Enormous inflatable Borat spotted at Toronto's waterfront[/video_embed]Kazakhstan's reaction to the sequel Borat film is very different from the first. When Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan was released in 2006, Kazakhstan banned it from the country, authorities threatened legal action against creator Sacha Baron Cohen and bought a four-page ad in The New York Times defending the county's honour by sharing positive stories about the Central Asian country.Cohen has said that his version of Kazakhstan is nothing like the real country and was chosen because few Americans have heard of it.It seems that Borat continues to help the Kazakhstan tourism board one movie at a time. Very nice![video_embed id='2049925']BEFORE YOU GO: 'Horse girl' from Alberta can gallop and jump just like a horse [/video_embed]