Dressed in a colour-blocked black and white ensemble, and topped with a white cowboy hat featuring bedazzled tassels, we can only assume that Goulding was going for a 'diva cowgirl' look. Unfortunately, a lot of fans on Twitter couldn't quite get beyond the 'cowgirl' part, or the shadiness of it all—as in, a literal lamp shade. And in true Twitter fashion, they've decided to run with it.Case in point? Get you a pop star who can do both.View this post on Instagram
She’s also being compared to a few other musical faves.
gonna tell my kids this was Ellie Goulding pic.twitter.com/WqQI3YXrSu— The Daily Wire (@realDailyWire) November 28, 2019
Good try Ellie Goulding pic.twitter.com/XYyJZqfF6R— Josh Crawford (@Josh_Crawford84) November 28, 2019
Others are using her outfit choice to poke fun at the distinct cultural differences between the UK and the United States.
Ellie Goulding or Sia? pic.twitter.com/9rr1LfMis7— Marcel Louis-Jacques (@Marcel_LJ) November 28, 2019
And who doesn’t aspire to be compared to a SpongeBob meme?
Ellie Goulding is dressed exactly how a British person thinks a Cowboy looks like— gifdsports (@gifdsports) November 28, 2019
Interestingly enough, this new meme and Goulding’s outstanding performance almost didn’t happen.This year, the Dallas Cowboys' halftime show served as the official launch of Red Kettle Campaign, led by The Salvation Army with the purpose of serving those in need with shelter, food, holiday gifts, and social service. Earlier this week, Goulding took to Instagram to share the experience she had while visiting a Salvation Army location in New York. However, after fans criticized Goulding for supporting The Salvation Army and pointed out their complicated history with the LGBTQ community, the Grammy-nominated singer reconsidered performing."Upon researching this, I have reached out to The Salvation Army and said that I would have no choice but to pull out unless they very quickly make a solid, committed pledge or donation to the LGBTQ community," the artist commented in response to a fan.In the end, Goulding went through with the performance, and the show was a success—donations, viral meme and all.
Ellie Goulding coming out for the halftime show like.... pic.twitter.com/6QNbJNdPR4— Cam (@cam_lavoie02) November 28, 2019