No one promotes a new product quite like Hailey Bieber, who spent the past week walking around Manhattan in a variety of strawberry looks.
Why? Well, her Rhode beauty brand has got a new hot item out: a limited edition peptide lip treatment in strawberry glaze, inspired by Krispy Kreme’s Strawberry Glazed Doughnut.
Naturally, at just about every media appearance, the 26-year-old model has been donning the juiciest shades of red all over town. For a gal who can get the internet buzzing over “glazed donut” nails or “cinnamon cookie butter” hair, it was no surprise when social media went agog over the carousel of dessert-inspired looks.
But this one truly took the cake: a strapless Ermanno Scervino mini dress, Maison Ernest patent shoes, a patent top handle mini bag — all in red, with red blush-toned make-up. It did indeed ooze strawberry donut.
Bieber definitely deserves the spotlight, since her husband Justin Bieber kinda stole it after showing up as her arm candy — but in sweats, likely to get in on the donut action.
In an Instagram carousel of the pair, he wrote the caption, “😍😍😍baby girl with the @rhode @krispykreme STRAWBERRY GLAZEEE.”
On her own Instagram post, everyone from Tracee Ellis Ross to Issa Rae congratulated Bieber on the news.
In a video tutorial earlier in the month, Bieber shared how she uses the new product: “I started with the glazing milk and the peptide glazing fluid which I always do. Then I brushed up my brows, and went in with some cream bronzer — had to make sure that I didn’t forget the forehead. Then I went in with some concealer, just a little bit, and blended it out.” Finally, she ended with “peptide lip treatment — and there you have it!”
To get this look, but keep it affordable, check out our recommendations below:
1. Revolve bustier ruched mesh dress with boned bodice, in red. $150. https://fave.co/3Z7hxtq
2. Michael Kors extra small pebbled leather crossbody bag, in flame. $95. https://fave.co/3L5UsBu
3. Aldo classic slingback open-toe stiletto heel. $90. https://fave.co/45znamw
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