It's Best of Beauty Week on Etalk

Yes, beauty is in the eye of the beholder, but in the Western world, it's also heavily determined by narrow Eurocentric guidelines that often discount people of colour. This week, Etalk is talking to Black creators, filmmakers, beauty experts and entrepreneurs all about the harmful beauty standards, biases and media portrayals faced by people of colour and how they are challenging, combatting and redefining them. 

Director Jennifer Holness explores the notion of beauty and the media's perception of Black women in Subjects of Desire

Jennifer Holness is a Jamaican-born Canadian filmmaker who’s new documentary, Subjects of Desire, looks at the cultural shift in beauty standards towards embracing Black female aesthetics and features while still regularly disadvantaging Black women. This doc exposes the deliberate and often dangerous portrayals of Black women in the media while characteristics like "the booty" and spray tans are celebrated on non-Black women like the Kardashians.

[video_embed id='2328015'] Director Jennifer Holness explores the notion of beauty and the media's perception of Black women in 'Subjects of Desire' [/video_embed]

Meet the woman behind award-winning brand Okoko Cosmetiques

Our Best of Beauty series continues as we speak to Oyéta Kokoroko, the founder of Okoko Cosmetiques in Vancouver which delivers luxury green beauty products. The brand—which has cosigns from Goop, the New York Times and Elle—is proving that clean and green can still deliver next-level beauty results. 

[video_embed id='2328599'] Best In Beauty: Okoko Comestics [/video_embed]

All about Apprenti Organik

The all-natural Montreal brand makes clean and effective skincare products, and founder Alexandrine Pierre talks about the importance of investing into local brands and companies. 

[video_embed id='2329346'] All about Apprenti Organik[/video_embed]

Makeup for Melanin Girls makes women of all backgrounds feel seen

The brand has big name fans like Gabrielle Union and Cynthia Erivo, and reminds its community that they are "not an afterthought."

[video_embed id='2330161'] All about Apprenti Organik[/video_embed]

How Araxi Lindsey is celebrating natural Black hair on screen

She's the Emmy-winning stylist of Tracee Ellis Ross, Regina King and more.

[video_embed id='2331315']How Araxi Lindsey is celebrating natural Black hair on screen[/video_embed]