Ariana Grande – as always – has got a lot going on. She's about to be a judge on The Voice, she's got a make-up line coming out called r.e.m. beauty and, this month, she covers Allure.
And yet, despite that level of success, she still feels shocked at hearing her own voice in the middle of a very popular television series. Namely, Gossip Girl, which Grande is a very big fan of and happens to be one of her few respites from all she's got on her plate.
While watching a recent episode of the HBO Max show, here's how she reacted when she heard her song begin to play halfway through, via Allure: “Excuse me! Does anyone want to warn me when f--king titles are going to come in and Kristen Bell’s voice is going to start saying Gossip Girl stuff and my song’s going to be in the background? Does anyone want to just warn me? Because I had a heart attack. You know, like, I was a young girl watching Gossip Girl religiously growing up. And then I’m sitting here...”
Hearing her own music on TV or, say, in the grocery store still makes the singer emotional. “I sort of smile,” she tells the magazine, “and keep going.”
She might just have the same reaction when and if she'll ever spot passersby using a tube of her new lipstick or eyeliner. In fact, she says, “Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know', sweating.”
That secret, of course, being r.e.m. beauty. The name itself references both her nickname ("Ari"), her song on the Sweetener album, and the dream-like vibe that's injected into pretty much everything she does. It's been in the works for two years, with beauty incubator Forma Brands, which has also collaborated with social media stars Emma Chamberlain and the D’Amelio sisters.
The brand will be launched in a series of drops, the first with a focus on eyes — “our main gateways to our dreams, our emotions, our everything,” Grande says. “They’re our main storytellers and sources of communication. I feel like you can emote more with your eyes than you can articulate sometimes.”
Which means there'll also be fine-point eyeliner markers, liquid eye shadows, lash strips, glittering toppers and mascara. Then there will be lipsticks and tingly glosses. It's a very focused and edited line, in other words.
But does she worry about the market being a little too crowded, what with so many other musicians and actresses having also gone the beauty route recently?
“I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever," she says. "I think that...I wear my peers’ makeup as well, just like I listen to their music. I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”
A more Ariana Grande line couldn't possibly exist.
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