Lil Nas X’s blood-filled Nikes are the gift that keeps on giving. After the rapper teamed up with designers MSCHF to make 666 pairs of the gory kicks, the athletic shoemaker put pressure on Nas X and MSCHF to “voluntarily recall” the sneakers (which were selling online for over $1000 per pair).
The trademark infringement case was quickly settled in less than a month but who remembers that? Which is exactly why Nas X is using the publicity from Nike’s lawsuit to take shots at the company while promoting his latest single release, the Kanye West-produced "Industry Baby."
On TikTok, the rapper posted a series of videos about having to attend a trial today, writing “When you have court on Monday over satan shoes and might go to jail but your label keeps telling you to make TikTok videos” next to a clip of him pretending to sob.
In another video, he attempts to flirt with the judge presiding over his case while receiving a verbal dressing down. Yet another in the series shows him struggling to answer the question, ‘Why did you put human blood inside running shoes?’
Surprise: the series of TikTok videos (along with the site freelilnasx.com) are promotional tools for the rapper’s upcoming track release this July 23. How else do you follow up a music video in which you slide down a pole into hell to treat the devil himself to a super sexy lapdance? See: "Montero (Call Me By Your Name)."
That controversial video, plus the plasma-filled footwear (and their marketing) were a tough act to follow. The designers settled their suit with Nike in April, saying through their lawyers, “Having already achieved its artistic purpose, MSCHF recognized that settlement was the best way to allow it to put this lawsuit behind it so that it could dedicate its time to new artistic and expressive projects.”
But our memories are short and the news cycle moves quickly. When Nas X began posting his videos last week, some fans worried that he really could end up in prison over crimes against the shoe-niverse. “We were all bamboozled” wrote one fan when the rapper released a follow-up video reveal this morning letting everyone in on the joke. “He rickrolled us without rickrolling us,” commented another.
The reveal vid features the rapper playing several characters in a court drama in which Nas X is sentenced to five years in Montero Prison… but is the punishment really about the shoes?
The single, which features Jack Harlow, is out this Friday.
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