Swift has received an outpouring of support from her fans following her latest update.
Been getting a lot of questions about the recent sale of my old masters. I hope this clears things up. pic.twitter.com/sscKXp2ibD— Taylor Swift (@taylorswift13) November 16, 2020
Listening to those re-recordings is going to be better than revenge. ?— Alex Goldschmidt (@alexandergold) November 17, 2020
Proud of you for standing up for your values and standing by what you believe in no matter how difficult that has to be— Allie ?️? ???????? (@taybeautifulll) November 16, 2020
I’m so proud of you. Saying ‘no’ is a complete sentence, but your demonstrated kindness inherent in the transparency you offer is more than anyone who purchased your work deserves. Step on the gas, cover them in dust, & don’t let your rearview detract from what you love. Love you— Holly Armstrong (@HollyArmstr0ng) November 16, 2020
The new sale price for Swift's first six albums has yet to be disclosed, but Variety reports that some sources are saying Braun received upwards of $450 million from Shamrock Holdings. Braun purchased Big Machine Records and its catalog from founder Scott Borchetta in June 2019. This purchase included everything Swift recorded between 2006, when she released her debut album, all the way up to 2017’s Reputation. Swift’s contract with Big Machine Records expired the following year and she is now signed with Republic Records, releasing Lover and Folklore under her new label.Braun’s latest sale with Shamrock Holdings only includes Swift's catalog. The music manager, whose roster includes Justin Bieber, Ariana Grande and Demi Lovato, has retained ownership over Big Machine Records and its lineup of artists, which includes Thomas Rhett, Sheryl Crow, Florida Georgia line and Lady A (formerly Lady Antebellum).Following the sale of Big Machine Records last year, Swift published a deeply personal letter that accused Braun of “incessant, manipulative bullying” and characterized his purchase of her life’s work as her ‘worst case scenario.’ During her acceptance speech for the Woman of the Decade award at the Billboard Women In Music event in December 2019, Swift once again addressed Braun, saying “And let me just say that the definition of the toxic male privilege in our industry is people saying, ‘But he’s always been nice to me,’ when I’m raising valid concerns about artists and their rights to own their music. And of course he’s nice to you. If you’re in this room, you have something he needs.”[video_embed id='1833414']Before you go: Taylor Swift takes aim at Scott Borchetta and Scooter Braun...again[/video_embed]
And when the new recordings are ready, I will happily buy them. You’ve my support ??— jamie grayson (@TheBabyGuyNYC) November 16, 2020