Helped by Beyoncé video, Paris' Louvre breaks visitor record

YouTube/Beyonce

PARIS -- The Louvre in Paris, the world's most visited museum, received a record 10.2 million visitors in 2018, numbers boosted by a video clip shot by pop star Beyoncé amid its paintings and sculptures.

The Louvre also mentioned in a statement Thursday the success of its flagship exhibition on French master Delacroix as a reason for the record.

The video for the single "Apes**t" from Beyoncé and her husband Jay Z,  featuring the Mona Lisa and other world-famous artworks, has been viewed over 146 million times on YouTube.

The museum notes a significant rise in the number of foreign visitors—almost three-quarters of total visitor numbers—mostly from the United States, China, other European countries and Brazil.

Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.